When it comes to casino movies, there are a lot of them that get it wrong. They focus on the glitz and glamour of the casino world without really understanding what makes these businesses tick. However, there are a few gems in the bunch, movies that got casino marketing right. Let’s take a look at what they got right and how you can apply their techniques to your own casino marketing strategy.
Cheater’s Justice
Casino movies like Casino (1995) and The Hangover (2009) focus on the seedier side of casino life, painting a picture of greed, crime, and excess. While these movies may be entertaining, they’re not exactly great for marketing casinos to the general public. That’s where cheater’s justice steps in to let cheaters learn the consequences of casino cheating the hard way. It’s not uncommon for the management of a casino to post signs around the property that read “Cheaters will be prosecuted”.
But movies go one step further by actually showing how far the casino will go to prosecute those who cheat them behind closed doors.
Bright Lights and Loud Music
When you see Casino (1995) for the first time, you’re immediately drawn in by the casino floor’s bright lights and loud music. It’s an assault on the senses, and it’s exactly what a casino wants. A well-lit casino is a happy casino, and happy customers are more likely to spend money. The same can be said for the music that’s played in a casino. It’s designed to keep you awake and alert so that you’re more likely to gamble for longer periods. While it may be annoying to some, it’s effective at what it does.
Attractive People
Ocean’s Eleven (2001) shows us that a casino is the perfect place to find attractive people. Whether they’re working at the casino or just gambling there, casinos are full of beautiful people. And let’s face it, we’re more likely to spend money in a place where we feel comfortable and surrounded by people we find attractive. This is a psychological trick that casinos have been using for years. By surrounding their customers with pretty and handsome waiters and waitresses, good-looking dealers, and elegant entertainers.
So, there you have it. These are a few of the things that casino movies get right when it comes to marketing a casino. Next time you’re planning your casino marketing strategy, keep these things in mind, and you’re sure to attract more customers. What are some other things that casino movies get right? Let us know in the comments below.
